About Digital Marketing Course
IIDA is one of the best Digital Marketing Course Provider in Ahmedabad, Digital Marketing is a broad concept and includes various channels like Search Engine Optimization SEO Search Engine Marketing SEM, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, Web Analytics, etc. Digital Marketing is the most hunted course for any professional, who has a role to play in marketing including media, PR, communication. IIDA is a successful platform for producing multiple students in the field of Online Marketing
What Is Digital Marketing
Digital marketing is the act of promoting services and products and selling products and services by leveraging online marketing tactics like social media marketing, search marketing, and email marketing and thru program optimization, In marketing is to make the proper offer at the right time and within te right place. Today, your customers are online hanging out in social media, staying updated on news sites and blogs, and searching online once they need a requirement. Digital marketing puts you in those self-same channels, so your best prospects can see you, learn more about you, and even ask inquiries to find out more about you and your products or services.
Digital Marketing Course Contents
Search Engine Optimization (SEO)
- What is SEO?
- Why Websites should be Optimized?
- The Role of SEO
- How Search Engine Works?
- What is Page Rank?
- Alexa / PA / DA
- How to get Best ROI?
On Page SEO
- HTML overview
- What are keywords?
- Types of Keywords
- Keyword research
- Keyword density & Proximity
- Website Analysis
- Meta tag Optimization
- Website Crawl
- Website Pages Optimization
Off Page SEO
- What are Backlinks?
- Types of Backlinks
- Understanding Backlinks Techniques
- Significance of SEO
- Keywords Vs Query
- Google trends & Insights
- Blog submission
- Blog Creation
Social Media Optimization
- What is Social Media Optimization?
- What is viral Marketing?
- Scope of Social Media Optimization
- Terminology of Social Media
- Social Media Tools
- Strategy Creation or Business
- Facebook Optimization
- LinkedIn Optimization
- Twitter Optimization
- Pinterest Optimization
- Instagram Optimization
Google Ads / PPC(Pay Per Click)
- Need of Paid Advertisement
- What is Bidding Strategy?
- What is Pay Per Click?
- What Google Ads?
- Google Ads vs PPC
- Account Creation
- Account Structure
- Keyword Research Tools
- Keyword Planning Strategies
- Types of Campaign (Search / Display / Video / Mobile / Shopping / Smart Ads)
Social Media Marketing
- Why Social Media Marketing?
- Difference Between SEM and SMM
- SMM using Facebook
- SMM using Twitter
- SMM using Instagram
- SMM using LinkedIn
Google Analytics
- What is google Analytics?
- How to Create an Account?
- Account Optimization
- Goal Optimization
- View Creation
- Segment Creation
- In-depth knowledge of Acquisition / Behaviour / Conversion
- Geo Location Optimization
- Web Analytics
Word Press & Blogging
- What is Blogging?
- Importance of Blogging
- How to plan your First Blog?
- How to select your niche?
- Free Platforms for blogging
- How to create your first blog?
- How to Choose Best Niche for Blog?
- Difference between Blog and Website
- What is CMS?
- What is wordpress
- Create your first professional website
- Tools and plugins for wordpress
Importance of Contents
- Content manager
- What is content?
- Why content is important?
- Understanding Content & Audience
- Different types of content
- Ingredients for online content
- Analysing query and keyword for content
- The proper content flow
- Tips for optimizing Blogs
- Tips for Optimizing Articles
- Strategies for content Marketing
E-Mail Marketing
- E-Mail Marketing
- What is an Email?
- What is Email Marketing?
- Email Marketing Basics
- Lead Generation via Emails
Affiliate Marketing
- What is Affiliate Marketing?
- Need of Affiliate Marketing
- Earn Online via Affiliate Marketing
- Platforms for Affiliate Marketing
Local Business Advertising
- Local Business Optimization
- Register Local business
- Google My Business
- Google Maps
- How to target Audiences?
Job Opportunity
- Digital Marketing Manager
- SEO Executive
- Ads Manager / PPC Expert
- Website Designer (WordPress)
- Social Media Expert / Manager
- Content Writer / Blogger
- Affiliate Market
- Content Marketer
- You-Tuber
- Email Marketing Expert